How to Sell What You Make to Stores


Kaziuko Fair On March 8, 2014 In Vilnius, LithuaniaSelling what you make yourself can be very rewarding, but it also takes a lot of energy.

If you sell your stuff on Etsy or at outdoor art fairs, you know first hand what I’m talking about….between struggling to figure out internet marketing or paying for a booth only to stand in the rain, perhaps you’ve wondered if you could balance out your retail sales efforts by selling your designs to stores too.

But the world of wholesale can also seem very intimidating.

How do you know if you’re ready to sell your designs wholesale?

What do you need to do to get it right?

Well I’m giving a talk at the New York Public Library on just this topic called Going Wholesale: How to Sell What You Make to Stores
on Thursday night, June 26th at 6pm.

I was a gift, jewelry and personal accessories designer for both wholesale and retail markets for almost 20 years and I’ll be sharing what I’ve learned over that time to help you figure out if selling wholesale could be a good choice for your growing art business.

Here’s what I’ll be covering:

•    Why selling to stores requires a critical shift in mindset in order for you to succeed.
•    How to properly approach store and boutique owners about buying your lines.
•    What store owners want to know so you’re ready, look professional, and deliver the goods.
•    The importance of creating collections and how it’s different from making a bunch of nice stuff.
•    How to price your designs wholesale so you don’t lose money.
•    The pros and cons of trade shows—when to do them and when to wait.

I hope to see you there!

P.S. If you are part of an arts organization and you’d like me to give this talk to your group, please email me and let’s see if can set something up!

P.P.S.If this is something you’d love to learn about but you don’t live in the NY area, also let me know. I’m developing online versions of my talks and classes so feedback about what you want to learn is invaluable–email me (sarah @ makegreatstuff.com) and tell me all about it!

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  1. Not near NYC but would like to hear your advice.

  2. Sue Tyson says:

    Dear Sarah,

    have just emailed you about your upcoming talk in NY regarding selling to stores. As I dont live in NY (but in Hong Kong!) would love to receive an online version of your talk if possible. Will await reply to my email.

    Many thanks and good luck for your talk!

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