How to Handle the Emotional Rollercoaster of Pricing Your Art and Much More


AmyI’ve finally started my Inspiring Creatives Interview Series–conversations with creative souls I know and admire designed to help you succeed in your creative business or simply live your life as the artist you are. Or both. :-)

Today’s interview is with the super successful Amy Noelle from Sugar Flower Cake Shop in New York City.

Amy makes a fabulous living making gorgeous edible art–that is, special occasion and wedding cakes.

The images on this page are two of her cake designs–and note, every decoration on these cakes is handmade from sugar!

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I know those flowers might LOOK like she just plucked them from the garden. But they are all edible. All made by hand. All made of sugar. Crazy. (Crazy-Beautiful that is.)

Her work has been featured in STYLE Network, TV Land, Martha Stewart Weddings, and many more. To view more images of her handiwork, click here.

Amy is also a business woman extraordinaire, and she kindly shared her mistakes, her struggles and some wonderful wisdom about how she makes her creative business work.

The Entire Interview

You can listen to the whole interview by clicking here, or you can listen to individual topic segments–listed below.

Hear ‘em all or choose the topic you find most interesting or that touches on an area that you’re struggling with in your creative business.

Topic #1: Taking the Mental Leap: From Hobby to Business

Click here to listen to this segment: (3min:21sec)

Amy talks about how long she’s technically been in business, and how she switched from treating her business like a hobby to finally taking the plunge and going for it as a full-time gig.

A key take-away here is to remember the time-frame she mentions–no one is an overnight success. But it’s also interesting how certain mind shifts change everything.

Topic #2: The Emotional Roller Coaster Called Pricing

Click here to listen to this segment  (7min: 36sec)

Amy and I had a fantastic discussion about pricing–how to fix it when it’s wrong, how that might affect what you thought was your target market, and why it’s not as scary or confusing as it might seem after all.

It’s great to know that someone as successful as Amy made mistakes with her pricing and how she corrected it.

This was my favorite part of our discussion because it’s such a bugaboo for so many creatives.

If you’ve ever struggled with pricing, DEFINITELY listen to this section.

Topic #3 The Struggle for Balance and What it Means to Be Clear

Click here to listen to this segment (3min: 21sec)

Find out Amy’s biggest business challenge and how she handles it.

Topic #4: Solving the Delegation Struggle–Resistance, Systems, and Freedom

Click here to listen to this segment (5min: 45sec)

Amy shares her struggle with delegating, a great example of what she did to make it happen and why systems are critical to success. Hearing what she did to might surprise you–but you can do it too!

Topic #5: A Creative Challenge: Incorporating Client Feedback into Your Design

Click here to listen to this segment (2min: 45sec)

When you’re in business, your creative challenges are different than when you’re on your own. Find out how Amy handles it.

Please Leave a Comment

Please share your thoughts in the comments. What was most useful for you? What would you like to know more about? And if you have a question for Amy, put it in the comments section and she’ll answer it there too.

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  1. Thanks for posting this interview. It’s great information to have when considering going from hobby to professional, and breaking up the podcast into sections was also helpful.

  2. Sarah says:

    You’re welcome Lisa! I’m glad you like the info broken up into smaller bits–I wanted to make sure people found the parts that would be most useful for them!

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